No matter what aspect of real estate you deal in, real estate leads are essential if you want to have success. This industry is extremely complex in and of itself, without having to deal with where you will get your next business opportunity from. Having a well-oiled system of lead generation is the key. This will enable you to produce a constant supply of, not only sellers but buyers as well. The old adage is true: hard work does pay off. If you are willing to learn and keep at it, regardless of any failures, eventually, you can become successful. If real estate is your business, you probably already know how important it is to generate effective real estate leads . However, there are some aspects to be aware of. Purchasing individual leads from companies who sell them might seem like a sure-fire way to bring in some business. Some of these companies may be on the up and up, but some may be selling you outdated leads. They may also be selling these leads to multiple com...